Privacy Policy

Overview

BAPE Clothing (“we”, “us”, “our”) operates the website bape-clothing.net (the “Site”) for shoppers and collectors of A Bathing Ape products. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the choices you have.

We are committed to transparency and responsible data practices. If you have questions, contact us at [email protected].

Note: We are an independent retailer. We are not affiliated with, endorsed by, or sponsored by A Bathing Ape®/BAPE®.

Information we collect

• Account & order data: name, shipping/billing address, email, phone, order history, preferred sizes.
• Payment data: payment method details are processed by our payment partners. We receive limited information like status and last four digits (when applicable). We do not store full card numbers.
• Support & communications: emails, chat transcripts, and feedback you send us.
• Device & usage data: IP address, device type, browser, pages viewed, clickstream, and referral source. Collected via server logs, cookies, and similar technologies.
• Marketing preferences: newsletter opt-ins, SMS consent status (if applicable), and communication settings.
• User-generated content: reviews, Q&A, photos you upload.

How we use information

• Provide, operate, and improve the Site and our services.
• Process and fulfill orders, returns, and customer support requests.
• Personalize your experience (e.g., recommended products, remembered cart).
• Send transactional messages (order confirmations, shipping updates).
• Send marketing communications if you’ve consented or as permitted by law.
• Detect, prevent, and investigate fraud, abuse, or security incidents.
• Comply with applicable laws, legal processes, and enforce our terms.

Cookies & similar technologies

We use cookies, local storage, pixels, and tags to operate the Site and understand how it’s used.

• Strictly necessary: required for core features like secure checkout and remembering cart items.
• Performance/analytics: help us measure traffic and improve the Site.
• Functional: save preferences such as location, currency, or language.
• Advertising/retargeting: used to show relevant ads and limit ad frequency.

You can manage non‑essential categories any time via Cookie Preferences or by adjusting your browser settings. Blocking cookies may impact some features.

Ads, analytics & tracking

We may use analytics and advertising partners to measure usage and deliver relevant promotions. These partners may set cookies or collect identifiers from your browser.

• Analytics: tools to understand visits and performance (e.g., page views, conversions).
• Advertising: technologies like ad networks or social platforms to reach audiences and measure campaigns.

Choices: Use the Cookie Preferences controls on this page, browser-level controls, or platform tools (e.g., Google Ad Settings, industry opt-out pages like optout.aboutads.info).

When we share data

We share information with trusted service providers under contract, only as necessary for them to perform services for us. These include:

• Payments: secure payment processing and fraud prevention.
• Fulfillment & shipping: warehouses, carriers, and returns processing.
• Customer support & communications: email service providers and helpdesk tools.
• Analytics & advertising: measurement and marketing platforms with your consent or as permitted by law.
• IT & security: hosting, content delivery, and security monitoring.

We may also disclose information if required by law, in response to valid legal requests, to protect our rights, or in connection with a business transaction (e.g., merger or acquisition).

We do not sell personal information for money. Where “share” is defined broadly by law (e.g., for cross‑context behavioral advertising), you can opt out using the controls below.

Payments

Payments are processed by third‑party providers. When you submit payment, you provide information directly to those processors under their privacy policies. We receive limited information (e.g., status, amount, masked card data) to complete your order and for records, fraud prevention, and refunds.

Legal bases for processing (EU/UK)

• Contract: to provide the services you request (orders, support).
• Legitimate interests: to improve the Site, secure our services, and prevent fraud, balanced against your rights.
• Consent: for optional analytics/advertising cookies and certain marketing.
• Legal obligation: to comply with tax, accounting, and other laws.

Data retention

We keep personal information only as long as necessary for the purposes described above, including to meet legal, accounting, or reporting requirements. Retention periods vary by record type (e.g., order records are typically kept for tax compliance).

Security

We use administrative, technical, and physical safeguards designed to protect personal information (e.g., HTTPS/TLS, access controls). No method of transmission or storage is 100% secure; please use strong, unique passwords and contact us if you suspect unauthorized activity.

International transfers

We are based in the United States and may process information in the U.S. and other countries that may have different data protection laws than your country. Where required, we use appropriate safeguards for cross‑border transfers.

Your privacy rights

Depending on your location, your rights may include:

• Access, correct, or delete your personal information.
• Portability of certain data.
• Object to or restrict certain processing.
• Withdraw consent where processing is based on consent.
• Opt out of targeted advertising and certain profiling.

To exercise rights, email [email protected]. We may verify your request. You may also authorize an agent where allowed by law.

Do Not Track / Do Not Sell or Share

Your browser may send a Do Not Track (DNT) signal; we do not currently respond to DNT. Residents in certain regions (e.g., California, Virginia, Colorado, Connecticut, Utah) can opt out of “sale”/“sharing” for cross‑context behavioral advertising using the controls below.

Children’s privacy

Our Site is not directed to children under 13 (or higher age as required by local law), and we do not knowingly collect personal information from children. If you believe a child has provided personal information, contact us and we will take appropriate steps to delete it.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. The “Effective date” at the top indicates when this policy last changed.

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